Between efforts

RESET 01

A portable reset between intense efforts.
Concentrated oxygen in a short, simple breathing ritual — designed for the moments between one demanding effort and the next.
Under development RESET 01 Around 100 inhalations per can.
Under development

First product
release

RESET 01 is a portable oxygen-based breathing product for use between intense efforts.

MOATON RESET 01 product concept
01

Oxygen

Oxygen is already part of every breath. RESET 01 concentrates it — creating a fresh, distinct inhale without caffeine, sugar or stimulants.

02

Portable

RESET 01 is designed to travel with you. Compact and ready to use wherever one effort ends and the next begins. Around 100 inhalations per can.

03

Simple ritual

No preparation, no complicated routine. Just a simple ritual designed to be easy to repeat.

When to use
Athlete pausing between stations during a functional fitness race

Our mission

Make the moments between efforts matter.
Read more →
Two runners moving along a mountain trail at sunset
Some efforts are visible.
Athlete sitting quietly overlooking the landscape
Some are not.
Athlete pausing after effort
They all deserve intentional moments between.
Athlete recovering after intense effort
Follow the mission with us.
Close-up of a person with eyes closed in warm light

Be intentional about your inbetween moments.

At MOATON, we believe what happens between efforts matters. We spend our lives reaching for things. A stronger performance. A better idea. A difficult conversation handled well. A dream not yet realised. Each asks something different from us. The moments in between give us a chance to understand ourselves a little better. What we need. What inspires us. What helps us move forward. We believe that understanding can help us keep aspiring, keep dreaming and keep becoming capable of more.

Created from curiosity

MOATON began with curiosity, not a single purpose. It was inspired by the idea that what we can immediately see is not always the whole picture. That led to another question. What if the moments between our efforts matter more than we realise? MOATON became a mission to understand those moments better and to create tools and rituals for them.

Curiosity also shapes how we want to build. We want to work with people who question assumptions, bring different perspectives and care about making genuinely useful products. By combining experience, science, design and real-world use, we hope to discover better ways to help people make more of the moments between.

Legal

Privacy Policy

Last updated: July 2026

1. Who we are

Moaton develops products designed for the moments between efforts.

Website:
https://moaton.com

For privacy-related questions, please contact: hello@moaton.com

Moaton is a brand owned and operated by Silves & Co AB, based in Helsingborg, Sweden.

2. What information we collect

If you subscribe to our newsletter, we collect:

  • Your email address
  • We also collect anonymous website usage information through analytics tools to understand how visitors use our website.

3. Why we collect your information

We use your information to:

  • Send updates about Moaton and future product launches
  • Improve our website understand how visitors interact with our content

4. Email marketing

Our newsletter is managed through Brevo.

Subscription requires double opt-in.

You can unsubscribe at any time using the link included in every email.

5. Cookies

We use cookies to:

  • Remember basic website preferences
  • Analyse website traffic
  • Improve user experience

Where required by law, we will ask for your consent before placing non-essential cookies.

6. Analytics

We use:

  • Google Analytics
  • Google Search Console

These services help us understand website performance and visitor behaviour.

7. Data retention

We retain your information only as long as necessary to provide the services described above or to comply with legal obligations.

8. Your rights

If you live in the European Union, you have the right to:

  • Access your personal data
  • Request correction
  • Request deletion
  • Object to processing
  • Withdraw consent at any time

To exercise any of these rights, please contact: hello@moaton.com

9. Changes

We may update this Privacy Policy from time to time.

The latest version will always be available on this page.